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Supporting Black-Owned Businesses for 30 days - and beyond!

Purchases that reflect your values.

Changing your shopping habits isn't easy, even with the best intentions. This challenge will give you the knowledge and support to live your values with your spending, as we introduce new Black-owned brands in a different category each day.

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Buying Black-owned isn't a one time action for Juneteenth or Black History Month - it's an active practice of rethinking how we engage with the world.

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Black owned businesses need consistent support, not just surge support.

How it works:

• Sign up for the Challenge - we start on April 15th!
• Each day (for 30 days) you'll receive an email with a challenge to shop at Black-Owned businesses from a certain category. For example: "shop a Black-owned tea brand" or "try a new candle company."
• The email will also include 3 Black-owned businesses to get you started and a checklist of "no spend" activities you can do to support the businesses.
• VIP Option: Get a highly curated recap PDF at the end of the challenge which will include each business that was highlighted plus 150+ new business and brands!

Don't want to shop that day?

Choose an activity from the checklist such as "leave a positive review" or "shout out your favorite product" online.

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Real support goes beyond a one time purchase.

Package Options (3)

*Classic Package - $30*
​($1/day investment!)

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Includes:

• Daily email with 3-5 featured businesses
• Checklist of "no spend" activities

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*VIP White Glove Package - $100*
​Our VIP Package isn't just about access - it's about impact.

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This package is curated to help you discover, connect with and invest in Black-Owned businesses effortlessly in your everyday life.

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Includes:

• All benefits from the Classic Package
• A beautiful Recap Guide (PDF) including 150+ new businesses and brands!
• Exclusive discounts and surprise perks
• Behind the scenes personal founder stories

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Want to truly amplify your impact? We got you.

*Wealth Redistribution Package*

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​This package goes beyond a contribution.

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Your support not only helps Black Businesses thrive, it also ensures that this opportunity stays accessible to anyone who wants to participate.

$250 or more

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• Includes benefits from the VIP Package and an investment towards an equitable future for Black owned businesses.

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Where you spend matters - spend with intention.

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#BlackBusinessChallenge